COOL STUFF AGENCY
Contre-Allée is, above all, a story of friendship in an exotic setting on the side lane.
After traveling far and wide the Moroccan medinas, Anne & Marouane discover a material not widespread in the textile world : Raffia.
"Raffia is a very strong textile fiber, derived from a type of palm that grows in marshy environments and along rivers".
Seduced by its qualities, the two musketeers decided to use this soft and solid material and to imagine a unique shoe, natural and comfortable!
Handmade with passion, Contre-Allée introduces Raffia, and designs products which encourage the choice of alternative, environmentally friendly and sustainable shoes.
" One day of hand weaving is needed to produce a single pair of raffia shoes!"
The added value of Contre-Allée products lies in the hand-sewn artisanal production. This know-how brings traceability, quality and durability. Through the brand, Contre-Allée wishes to enhance the work of these craftsmen with incomparable expertise. In this way, it is about promoting local Moroccan crafts and transmitting this know-how. It is in this context that Contre-Allée is committed to training the weavers of tomorrow.
